A question to open up with-‘Why strive to be a second rate version of someone else when it takes no more effort and time in becoming a first rate version of yourself?’This has been an article which has kicked around in my thoughts for some time..an article clear in my head for a while, but the perceived judgement it might receive had somehow delayed its appearance…I’d inadvertently started editing myself in order ‘to fit in’.
Don’t rock the boat Andy…don’t fly in the face of what’s correct’ and ‘expected’. What will ‘proper’ coaches think? I was in danger of becoming a cookie cutter coach!
It’s also my last article that will surface on John’s site in 2011….I’ll explain why at the end
See, the desire to conform is all well and good…but what if in doing so, you stop being you and end up walking someone else’s path looking out for the sign displaying ‘Success Here- Blindly follow’?
The prompt for this message actually got reinforced after a meeting with a new player back in July….an elite junior here in the UK who sought me out through well known social media sites. I say ‘reinforced’ because I’d thought the same for a while.. it was just that it took the shared time with this young player to bring those thoughts back to the surface.
At 16, he was thoroughly disillusioned with the state of mental coaching in particular, likening it to nothing more than coaches talking like a textbook and making claims that quite frankly they couldn’t back up where it mattered…On the golf course WITH the player’s game. They weren’t coaching him as a PERSON..they where preaching to him as a PLAYER
And you know what…He’s spot on!
And by asking/listening to many others….the message is coming again and again.
Players are fed up with the rise of the Cookie Cutter Coach….in both the swing and mental instruction domains
What do I mean by ‘Cookie Cutter’?
I mean the growing trend for coaches to seek and promote a conformist way…a textbook approach…a one size fits all umbrella with which to hold over the game of golf. More and more coaches (swing and mind) being churned out in the same one dimensional mould
The current state of golf coaching has been hijacked by a generation of cookie cutters….The Generalists!
Players being led by Generalist Coaches with Generalist Badges reading from Generalist Books…and make sure you pick up your generic newsletter, CD and audio when you check out from my generic website (looks great doesn’t it…I must be successful right!)
Players aren’t bothered about all that…it’s more that coaches assume they are.
Correct me if I’m wrong, but don’t players simply want to improve, feel that improvement consistently, understand what they are doing and pay a fair price for their instruction? And for the experience to be with a coach who shares time in a non-judgemental way , inspiring them to continue that process? Thinking back to my swing lessons (I had very few) I rarely got asked what I wanted or for my opinion (That’s £40 Andy…next week ok)
Fortunately , there is an antidote on the coaching market
Enter the Specialist! (Cookie Cutter Free Zone)
A growing band of coaches are now starting to question the mainstream way (and it’s not just golf)…looking at the game through new eyes, actually listening to what players want and sticking opinion out there irrespective of perceived criticism.
The domain of the Generalists…30 min lessons, 8 hours a day, fixing kit primed……stand on a range…same stuff as 10 years ago. One man band. Self titled expert of the game.
The domain of the Specialist…Coaching programs with longer terms, on course coaching, networking seminars, seeking constant new learning . Team Dynamic. Self titled student of the game
Look around at the successful people in any field…and it’s not just about having extra talent, having a skill set elevated above the norm ; It’s about having the inner confidence to be themselves…know what they want and pursue if even if it means being labelled as a non-conformist.
See, what you want never goes away, whether you get it or not. Just because you may not have figured out the ‘how’ doesn’t mean you don’t want it anymore.
If you’re a coach who truly wants to land an elite player and it hasn’t happened yet…you still want it
If you’re a player with a 12 handicap and you want to play to 9….being off 12 doesn’t mean the need isn’t still there
The evidence to back up my thoughts is out there
Roam onto Twitter and no surprise to see where the influencers are
John Graham, Neil Plimmer, Steven Guiliano, Martin Park, James Ridyard, Steven McDaniel. Sara Dickson, Allan MacDonald, Ian Peek….the list goes on- SPECIALISTS
I dare say they could all continue to make a living doing the same thing over and over….but the Specialist is a new breed. They actively seek out flexibility and creativity, have a desire to learn and grow, see the person, not just a player. Winter goals are to devour another stack of literature to ensure they stay ahead of the pack….they aren’t influencers by chance
As more and more coaches enter the market (explosion in NLP/Life Coaches in past 3 years is staggering) the coaches who will sustain a living and meet the demands of players who seek more for their hard earned cash and increasingly precious time…will be the Specialists
As a player, you too need to seek out those coaches. Coaches who actually ask you what you want, are more than willing to push you higher and further, such is their belief in you; Coaches who rarely coach the same way twice, have massive flexibility in their tool box and don’t hide behind past reputation and player’s records.
You want to see what’s really possible for you…seek a Specialist
Exploit Twitter and Facebook…ask the Specialist as many questions as possible because by their nature, they will share and help you grow your skill set.
And the 16 year old junior? He’s committed to working together until the end of 2012….an 18 month program to explore. Still disillusioned with mental performance coaching? I’ll let you decide.
As I hinted at above, this is my last outing for 2011. I’d like to thank John for giving me the platform to stick out my articles, maybe some have hit their intended targets….maybe some missed by some margin.
It’s been a fantastic experience writing for John, a man who is clearly moving into deeper specialist territory. I remain hugely appreciative of all he’s given me and look forward to watching his already frighteningly good skill set progress.
Thank you for your time..
Brand new GolferBluePrint blog is being launched, would love you to take a look and interact with me on all things mindset…Just a click below, see you there-
http://golferblueprint.wordpress.com/
To your enlightened success…go discover your first class version of you
Andy
info@progolfmindcoach.co.uk