As Golf Professionals, the most obvious social media tool has to be YouTube. Most have us have grown up watching golf and golf instruction on TV. YouTube is the cheapest and easiest way to market yourself to a very large market.
Here are some stats from the YouTube Fact Sheet.
“Traffic and Stats
People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
Demographics
Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone.”
The power of YouTube is undeniable. Take some time and put together some professionally done instructional pieces to upload to YouTube. Use your new Twitter account to promote and market the videos. Hopefully, you have also started watching other pro’s videos. Be sure to leave comments about what you like or questions on what is being done. Many pro’s are so concerned about hurting someone’s feelings that they never comment. Trust me. Leaving a positive comment never hurt anyone’s feelings.
The one thing I would suggest is to try and create symmetry across your social media platforms. Try and use the same username you created on twitter when signing up for YouTube. I would also suggest creating a ‘Guru’ profile. “Guru accounts are for people who are experts in… something! If you’re a gourmet chef, successful investor, or creative clothing designer, you might want to look into getting a Guru account. Advantages include being able to create a custom logo, genre, and links to your other websites from your Profile.” via google.
Once again, please leave any questions or comments on making your profile.
JG
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